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Veg Factor is a zany and fun animation created by creative agency Identity Crisis, tasked with building Shallot awareness online. It aims to to extend demographic reach to younger vegetable shoppers and enhance web presence with engaging media.
The short film features a multi-disciplinary talent show featuring and attended by a range of vegetables, where to everyone’s amazement Shelly the Shallot steals the show with a truly divine performance. The audience are seen crying with tears of joy (mainly the onions).
Parrish Farm is in mid Bedfordshire and grows shallots in a rotation with onions, potatoes cereals and sunflowers.
Rachel Kitchen has grown up on her family farm in Lincolnshire . Kitchen Garden Produce specialises in growing shallots and asparagus. It’s a family business in the truest sense of the word – her parents, Chris and Ann, started with just 22 acres in 1979.
The Oldershaw family have been farming for three generations and look set to continue for at least another three. They've seen the rise of shallots from the preserve of chefs, to the store cupboard staple they are today.
Shallots belong to the class of plants known as Liliaceae or Lillies which has more than 500 sub species. Other family members include tulips, hyacinths, aloe vera and asparagus. Further down the family tree, Shallots are from the allium genus, part of the Alliaceae family, as are onions, garlic, leeks and chives.
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